Veura was created to ensure that the human connection remains at the heart of companies, even as AI becomes increasingly prevalent. We believe employees are a company’s most valuable asset, and that protecting and enhancing their experience leads to stronger performance. By combining our human-centered expertise in People Analytics and UX design, we developed a methodology that goes beyond data-driven recommendations. We work closely with organizations through implementation and beyond to deliver lasting, effective, and measurable impact.

The name Veura, pronounced VYUR-uh, was initially inspired by Catherine’s and Julius’s mother, Violeta. Coincidentally, veura is a rarely used verb form in Catalan related to veure, which means “to see.” This gives the name a subtle connection to vision, foresight, and insight, reflecting our mission to bring clarity and a human-centered approach to how organizations understand and support their people.

The Veura symbol has three key components:

A hexagon, which represents structure, balance, and strength. In nature and science, hexagons appear in honeycombs and molecular patterns, signaling efficiency and interconnected systems.

A circle, which symbolizes the human head, emphasizing a person-centered approach.

An angular V and upside-down triangle, which forms the torso of the human figure. The V stands for Veura, while the upside-down triangle represents introspection.

Together, the symbol represents an introspective person at the center of a strong, structured system.

We can write a book on this, but in a nutshell, People Analytics is about collecting and analyzing data on employees, talent, and the organization to improve key business outcomes. It helps HR teams turn insights into actions that enhance processes, support employees, and drive overall organizational performance.

Companies began using People Analytics in the early 2000s, when advances in HR technology and data systems made it possible to analyze workforce information more effectively, gaining significant momentum around the 2010s. Today, People Analytics has evolved beyond HR metrics and reporting to encompass a more holistic, strategic view.

Employee Experience Design (EXD) is a strategic, human-centered approach to shaping the entire employee journey, from onboarding to career development and beyond. By applying design thinking principles, it intentionally creates HR programs, services, events, and workplace environments that meet employee needs, foster engagement, support growth, and deliver meaningful solutions for the organization.